Tuesday, December 15, 2009

Moral dilemma


I don't face many moral dilemmas these days. At 50, my sense of right and wrong has matured to the point that I know what I should (notice the weasel word there) do in almost any given situation. It's hard to stump me on my own moral code.

The other day, Teri presented me with a moral dilemma, and I still don't have an answer. Here it is: If someone gives you a Wal-Mart gift card for Christmas, what will you do with it? I have received gift cards from Wal-Mart in the past, so the question isn't entirely hypothetical.

If you're not one of the regular discerning readers of the BYE blog, you need just a little background information to understand the nature of the dilemma. I am on a quixotic boycott of Wal-Mart and have vowed not to set foot in a Wal-Mart or buy any products from a Wal-Mart store until the company changes its evil bait-and-switch marketing practices. Yes, I know "everybody else" uses the same techniques as Wal-Mart to abuse their own customers, and I'm not asking anyone else to join me in my ridiculous boycott (although Teri has). It's just that Wal-Mart burned me twice in the last couple of months, infuriating me enough to stop giving them my business.

Okay, that's the background. Here are my options:

1. Destroy the card. If I do that, Wal-Mart wins. The company will profit immensely by receiving money and delivering no goods in return. That's the exact opposite of what I want my boycott to achieve.

2. Throw the card in a drawer and forget about it until Wal-Mart grows a conscience and/or I end my boycott. Wal-Mart wins again. Because of the finance concept of the time value of money, every day that I don't spend the card, the company profits on the interest from the unspent balance. Also with major inflation possibly on the horizon, the card will buy fewer goods with each passing day. Besides, what are the odds that Wal-Mart will grow a conscience?

3. Re-gift the card. That goes against the intent of the giver and would be an insult to them. They meant to give me a nice gift, not give me a gift to pass along to a stranger.

4. Send someone else in to Wal-Mart to buy items for me using the card. Technically, I wouldn't be breaking my oath not to shop there, but it completely violates the spirit of the boycott. I'm not anxious to turn into a Pharisee in this process.

5. Go ahead and use the card. Wal-Mart already has the money, so they won't gain further when I spend the balance. In fact they will lose because I'm taking goods without giving them money out of my pocket. On the other hand, this is a clear basic violation of the boycott.

6. End the boycott. It was stupid anyway.

What do you think I should do if I'm faced with this hypothetical situation in the next couple of weeks? Please tell me. I've posted the above options in a little poll on the upper right hand side of the screen. Feel free to exercise your voting franchise as a citizen of the BYE Nation. If you have a better option than those I've come up with or just want to point out my folly, feel free to leave a comment on this post.

7 comments:

  1. I can't vote, because mine is none of the above. I would give it to one of the ministers at our church and tell him to give it to someone who REALLY needs it. I agree that to not use it lets the evil empire win. So it has to be used. To regift to someone who doesn't REALLY need it just promotes "stuffism" But to give it to someone who has real needs--there won't be food on the table for the holidays or the kid gets nothing--well I think that lets it be used for honest good, not just crass commercialism (this coming from an advertising professor--go figure.)

    I am not as mad at WalMart for the recent bait and switch situations you experienced. Clearly it has figured out how to get past the legal loopholes of that. I am mad about the commercial that says the bratty kid gets everything he wants for Christmas, even though the family has no money this year. WalMart comes to the rescue so Mom doesn't have to put her big girl shoes on and tell the kid that life is like that sometimes and you don't get everything you want. Deal with it!

    So, bottom line--to use an evil tool to help someone in real need seems like the right answer to me. Tainted money or not, that's my vote.

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  2. I'm with Teri. Donate the gift card to a food pantry, shelter, your church. If I gave you a Wal-Mart card, I wouldn't be offended if you donated it to a worthy cause. It would make me happy.

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  3. I am a huge fan of Wal-Mart.com...so I say use it there.....

    But, then again, I am also a huge fan of capitalism, so my opinion may be a bit skewed...

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  4. Donate the card.......Teri is right on this one

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  5. I hadn't thought of the charity route. Good answer Teri.

    Q: Like you, I'm a capitalist pig from way back, and I'm thrilled that companies like Wal-Mart can exist. At the same time, I'm happy that I am free to tell the world what I think about a company's behavior when they choose to abuse their customers.

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  6. If you are offended by the bait and switch technique, then you may be forced to pledge allegiance to a different government than the United States of America. Even more broadly, if you are put off by corruption and bribery, then for sure you may be very uncomfortable in this republic. Okay, so I am giving Wal-Mart gift cards this year and so is Teri’s brother. I will replace his gift and mine with cash. I can use the gift cards myself. I believe in moral principles. I will make it easy for you. jak

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  7. That's nice of you Anon! Thanks.

    I haven't yet figured out how to boycott the government.

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